WHR - Stoute Birthday Can
WHR - Stoute Birthday Can
24hrs to turn a gag idea into a shiny result.
24hrs to turn a gag idea into a shiny result.
When doing it in 3D is actually faster than 2D animation.
When doing it in 3D is actually faster than 2D animation.
I was approached with the idea of creating a beverage can on a plinth as a birthday announcement for Sir Michael Stoute. Using word play with his surname. I quickly realised this brief would be most quickly achieved using 3D, so I modelled a can and assembled a simple set.
I was approached with the idea of creating a beverage can on a plinth as a birthday announcement for Sir Michael Stoute. Using word play with his surname. I quickly realised this brief would be most quickly achieved using 3D, so I modelled a can and assembled a simple set.
I was approached with the idea of creating a beverage can on a plinth as a birthday announcement for Sir Michael Stoute. Using word play with his surname. I quickly realised this brief would be most quickly achieved using 3D, so I modelled a can and assembled a simple set.
A proper breakdown of the workflow can be seen above. The print design on the can was produced by a brilliant static designer, Linton Rodgers.
A proper breakdown of the workflow can be seen above. The print design on the can was produced by a brilliant static designer, Linton Rodgers.
A proper breakdown of the workflow can be seen above. The print design on the can was produced by a brilliant static designer, Linton Rodgers.
Client
Client
World Horse Racing
World Horse Racing
Industries
Industries
Social Media
Social Media
Services
Services
3D
3D
Ataur-Raziq Gonzalez | Digital Artist
Ataur-Raziq Gonzalez | Digital Artist
Ataur-Raziq Gonzalez | Digital Artist