

URC wanted to announce the next Fixtures, however they wanted to gamify it with a retro Street Fighter style aesthetic. I knew a traditional filter in Photoshop would not suffice, but AI would stand a much better chance. So I researched an AI approach, trying both Stable Diffusion and a couple of smartphone apps. The criteria was to achieve the 90s video game art style, heavily stylised and and bright coloured. The results also had to remain consistent across all players to make it feel part of the same 'game'.






Adapting the format for socials was not initially planned, it was only realised we needed that at the end of the project. It could have been either 1:1, 4:5 or 9:16. I tried removing and adding different elements, ensuring the trophy would remain at the forefront of the piece. What I ended up with was a hybrid between 4:5 in the actual content, extended out to 9:16 so it could fill the canvas of a smartphone. Overall, this project was very exciting for me as I was outside my comfort zone, trying new tools and workflows to expand my skill set. I've learned that at least for now in the Spring of 2024, AI is not replacing me- it is just another tool in my toolbox which I can use as I continue refining my craft.






