The DOOH or AR aspect of the project involved camera tracking and compositing using plates captured around NY. Most shots had little movement which allowed for a 2D track in After Effects to suffice. The Bus shot required the most work. Deadlines were tight so we had to make the dodgy camera track work for us. Some geometry was modelled off the point cloud generated by the camera track, which was intact enough to sell the shot. It was also the client's favourite shot of the 6 that were produced.
