The brief was to produce some tItles and a wipe for use across their coverage of the Manufacturer and Nations Cup events. I wanted to elevate the visuals by taking their existing identity and inject some sophistication to it. 3D was something I wanted to explore as the results can be elegant, much like the spirit of the game.
The goal was to create something that echoed the sleek clean and beautiful aesthetic of the game. The wipe was approved immediately without any revisions. I simply took the chevron shape from the old wipe and brought it into Blender, creating a procedural grid, that would scale when in close proximity to a controller. Animating the HDRI covered the lighting aspect, and then it was a case of dialing in the metallic car paint material.
