Catalyst Black - Social Identity
Catalyst Black - Social Identity
Giving a vibrant IP a new lick of paint
Giving a vibrant IP a new lick of paint
Producing a social media identity for a new triple a mobile game.
Producing a social media identity for a new triple a mobile game.
This project was unique in the sense that although the brand and the game was already complete and deployed, SEMC wanted a social brand identity as an offshoot from the main game. The main task I was responsible for was taking the in-game characters and animations, and developing them into high quality assets ready for use across social.
This project was unique in the sense that although the brand and the game was already complete and deployed, SEMC wanted a social brand identity as an offshoot from the main game. The main task I was responsible for was taking the in-game characters and animations, and developing them into high quality assets ready for use across social.
This project was unique in the sense that although the brand and the game was already complete and deployed, SEMC wanted a social brand identity as an offshoot from the main game. The main task I was responsible for was taking the in-game characters and animations, and developing them into high quality assets ready for use across social.
This involved lookdev and lighting, ensuring the materials are authentic to the original in game assets, whilst being several notches above in visual fidelity. I was also able to stitch together animations to create a narrative sequence for the trailer we put together.
This involved lookdev and lighting, ensuring the materials are authentic to the original in game assets, whilst being several notches above in visual fidelity. I was also able to stitch together animations to create a narrative sequence for the trailer we put together.
This involved lookdev and lighting, ensuring the materials are authentic to the original in game assets, whilst being several notches above in visual fidelity. I was also able to stitch together animations to create a narrative sequence for the trailer we put together.
Client
Client
SEMC
SEMC
Services
Services
3D
3D
Industries
Industries
Gaming
Gaming
Ataur-Raziq Gonzalez | Digital Artist
Ataur-Raziq Gonzalez | Digital Artist
Ataur-Raziq Gonzalez | Digital Artist